Ugandan Music Icon Moses Matovu on Branding, Trends, and Timeless Music

Ugandan Music Legend Moses Matovu Reflects on Industry's Evolution: 'Branding is Power' Kampala, Uganda – Moses Matovu, a celebrated figure in Ugandan music, recently shared his insights on the current state of the industry during an interview with Sanyuka TV. Matovu, known for his contributions to Ugandan music across decades, offered a candid assessment of the challenges and triumphs faced by artists. "Branding is power," Matovu stated, emphasizing the importance of self-promotion and image building in today's competitive music scene. He contrasted the current landscape with his early career, noting the significant changes in how artists reach their audiences. He also compared the Ugandan music industry to that of Tanzania, highlighting both the differences and similarities in their approaches to talent development and commercial success. The interview touched upon various aspects of the music industry, including the role of trends versus timeless music, and the importance of knowing one's worth as an artist. Matovu's comments provide a unique perspective from a veteran artist who has witnessed firsthand the evolution of the Ugandan music industry. His words serve as a valuable lesson for aspiring musicians, emphasizing the importance of strategic planning and adaptation in a rapidly changing world.