TikTok Made Me Buy It: NYX Lip Balm Creates a Viral Buzz

A new NYX lip balm is taking TikTok by storm. One reviewer, Sarah (@sarahmakesmelaugh), initially apprehensive about the bold color of the NYX Smushy Matte Lip Balm, shared her experience in a recent TikTok video. "Guys, why do I do this to myself?" she joked, referring to her initial hesitation. However, after applying the balm, she admitted, "That's actually pretty. I'm actually shocked by that." The video, which has already garnered thousands of views, demonstrates the product's unexpected popularity on the platform. The lip balm's vibrant color and pleasant watermelon scent seem to have resonated with viewers, leading to a surge in interest. The video's success highlights the power of social media in driving consumer demand for beauty products. While some shades are currently out of stock or back-ordered, the positive response suggests a promising future for this new NYX offering.