TV Presenter's Homeless Disguise Exposes São Paulo's Indifference

São Paulo Social Experiment Exposes Indifference to Homelessness A recent social experiment conducted by TV presenter Deborah Albuquerque in São Paulo's Praça da Sé has highlighted the harsh realities faced by the city's homeless population. Albuquerque spent time disguised as a homeless woman, filming her interactions with the public. She documented numerous instances of people ignoring her pleas for help, even when she was clearly in need. "I've never felt so small, so ignored," Albuquerque stated after the experiment, describing the emotional toll of the experience. In contrast, when she approached the same establishments without her disguise, she was offered assistance. The experiment underscores the need for increased awareness and compassion towards the homeless in São Paulo. The video's powerful imagery and Albuquerque's personal account provide a compelling case for social change.