Business Advice from Med+ President: Cut Emotional Ties, Embrace Reason

SBT News recently featured Victor Reis, founder and president of Med+, on their program "Pivotando." Reis stressed the crucial role of reason and data-driven decision-making in business. He cautioned against emotional business choices, stating, "Cordões umbilicais emocionais precisam ser cortados com tesouras racionais" (Emotional umbilical cords need to be cut with rational scissors). This advice emphasizes the importance of understanding numbers and using logic to guide business strategies. The full interview is available on YouTube, offering a valuable resource for entrepreneurs and business professionals seeking guidance on effective management practices. Reis's insights underscore the need for a balanced approach, combining intuition with rational analysis for success.