Local Scottish Store Gains International Attention Through Influencer Collaboration

Just Perfect Ltd. in Hamilton, Scotland, recently hosted a video shoot featuring Scottishjulia, a popular home decor influencer. The video, which highlights the store's home department, focuses on a collection of neutral-toned artwork. "Artwork is the easiest way to transform a room," says Scottishjulia in the video, "and these pieces are so versatile." A staff member at Just Perfect Ltd. adds, "The thick Hessian background gives the prints real depth and texture." The collaboration between the influencer and the local business demonstrates a successful strategy for small businesses to reach a wider audience.