Primavera Sound: Music Managers Spill Secrets of Success and Emotional Rollercoasters

Primavera Sound Insights: Music Managers Reveal Emotional Challenges and Strategic Roles Barcelona, Spain – June 6, 2025 – A recent video interview conducted at Primavera Sound Festival in Barcelona sheds light on the multifaceted roles of music managers. Four experienced managers shared their insights, providing a candid look into the demands and rewards of guiding artists' careers. "It's a job that has a huge emotional component," explained one manager, highlighting the close personal relationships often formed with artists. This close bond, however, can blur the lines between professional and personal life, presenting unique challenges. Another manager emphasized the strategic side of the job, stating, "It's also about having a strategy for their career direction, both artistic and strategic decisions." This aspect involves navigating the complexities of the music industry, including record deals, publishing, and bookings. The discussion highlighted the importance of mutual understanding between managers and artists, with one manager noting the need for both parties to understand each other's roles to achieve success. The video, a valuable resource for aspiring music managers and those interested in the music industry, offers a balanced perspective on the rewards and complexities of the profession.