From Lawns to Likes: How a Belarusian Business Uses TikTok to Thrive

Local Belarusian lawn care business uses TikTok to advertise services. A small lawn care business in Belarus is using TikTok to reach potential clients. The owner, who wishes to remain anonymous, says that the short video format allows him to quickly showcase his work and prices. "People are busy," he explains, "They don't want to read a long description. They want to see the results." The video shows before and after shots of his mowing, and he discusses pricing with his team, showing a relaxed and friendly atmosphere. The strategy seems to be working, with the video gaining a modest amount of views and engagement. This highlights how small businesses can utilize social media platforms to increase their visibility and reach new customers.