Ghanaian TikToker Uses Lip-Sync and Dance to Promote Fashion

A recent TikTok video by content creator 👸Serwaahgh1official👸 has gained some traction online. The video, uploaded on May 25th, 2025, shows the author lip-syncing and dancing in a sparkly purple outfit. The video's hashtags highlight Ghanaian fashion trends, suggesting a focus on a local audience. While the video is engaging visually, its primary purpose appears to be self-promotion, as evidenced by the inclusion of a phone number. This approach is common in social media marketing, where creators use trending sounds and visuals to increase their visibility and engagement. The video's success in terms of views and likes suggests that this strategy can be effective in reaching a specific target audience. However, the reliance on clickbait elements raises questions about the long-term sustainability of this approach.