Revista Merca2.0
Superman obtiene su propia marca de skincare
Superman ha aprovechado el auge del skincare para lanzar sus propios priductos, los cuales destacan por su diseño y estrategia enfocada en cobranding.
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SHEGLAM Soars with New Superman-Themed Gripping Primers for Unbeatable Makeup Hold
SHEGLAM Unveils "Superman" Primers for a Heroic Makeup Base SHEGLAM, a popular beauty brand, has launched an exciting new collaboration with DC's iconic superhero, Superman, introducing a line of "Gripping Primers" designed to enhance makeup longevity. The collection features two distinct primers: the "Cool Grip" (blue) and the "Glow Grip" (orange), both promising to create a flawless and long-lasting base for any makeup application. The promotional video, released on September 1, 2025, showcases the primers' unique textures and application benefits. Viewers are first treated to a visual demonstration of the primers' "gripping" power, as they adhere to glitter on an arm, suggesting superior hold for cosmetics. Subsequently, the video illustrates the smooth, radiant finish achieved when applied to a model's face, emphasizing the importance of skin preparation for a durable makeup look. A spokesperson for SHEGLAM stated, "Good skin prep is the secret to solid staying power, and our new Superman Gripping Primers are designed to give you that heroic hold. We're thrilled to combine the strength and iconic imagery of Superman with our commitment to high-quality, affordable beauty." The collaboration is evident in the product's packaging, which features the classic Superman 'S' shield, and accompanying themed stickers, appealing to both beauty enthusiasts and comic fans. The collection aims to offer users a reliable foundation, ensuring their makeup remains impeccable throughout the day.
