Local Snack Brand Uses Live Stream to Boost Sales

Local entrepreneurs Sitijamumall and her associate promoted their "Seredap" snack brand through a live-streamed sales event on May 27, 2025. The event, advertised on social media, offered an incentive of 2000 free items to those who purchased during the live stream. The short video promoting the event shows the two women enthusiastically displaying the product and urging viewers to join the live sale. "Siapa tak masuk, rugi!" one of the women exclaimed in the video, emphasizing the opportunity for viewers. The success of the promotion is yet to be determined, but the video highlights the use of social media for product promotion in Malaysia.