Influencer's Personal Story Boosts Skincare Product Sales

Malaysian Influencer Uses Personal Story to Promote Skincare Products Kuala Lumpur, MY – Sitijamumall, a social media influencer based in Malaysia, is using a unique approach to advertise her skincare line. In a recent short video, she shares a personal anecdote about a past accident that affected her skin, highlighting how her products helped restore its health. This personal touch, combined with an energetic presentation style, is designed to build trust and connect with potential customers. "I used to have really bad skin after my accident," Sitijamumall says in the video. "But these products have completely changed my complexion." The video then cuts to a series of shots showcasing the products and concludes with an invitation to join a live sale offering discounted prices. While the video is primarily an advertisement, the personal story adds a layer of authenticity that could resonate with viewers. The strategy is a common one in influencer marketing, where personal connection can be a powerful tool for building brand loyalty and driving sales. However, the overall focus remains on promoting a product.