Florida Esthetician Highlights Cross-Cultural Business Differences in Influencer Marketing

A Florida-based esthetician, Skin by Kristin, recently shared a humorous yet insightful observation about cross-cultural business practices. In a short video posted on May 24th, 2025, she recounts her surprise at receiving emails from brands requesting her home address to send PR packages. "When they ask for my country," she says, "I'm like, 'What do you mean? USA?' It's not right." This anecdote highlights a subtle yet significant difference in how businesses approach influencer collaborations in the US compared to other nations, where such direct requests for personal information might be considered unusual or even inappropriate. The video's lighthearted tone underscores the cultural nuances involved in international business dealings, prompting reflection on data privacy and professional etiquette in the digital age. The incident, while seemingly minor, serves as a reminder of the diverse approaches to marketing and communication across global markets.