K-Beauty Sunscreen Review Goes Viral on TikTok

London-based K-beauty shop Skin Cupid's TikTok review of Anua Heartleaf sunscreen has gone viral, amassing over 41,000 views in just one day. The video features the author applying a generous amount of the product to demonstrate its advertised airy texture and ease of absorption. "Even though I used so much product, it still feels like my skin can breathe," says Skin Cupid in the video, highlighting the product's claim of a non-greasy feel. The enthusiastic response to the video demonstrates significant consumer interest in the product and the K-beauty market in general. The video concludes with a direct link to purchase the product from Skin Cupid's shop, demonstrating the success of influencer marketing on TikTok.