Underrated K-Beauty Products Gain Traction: A London Shop's Spotlight

London-based K-beauty shop Skin Cupid highlights two underrated skincare products in a recent video. The shop, known for its worldwide shipping, focuses on Molvany Artichoke Soothing Cream and Genabelle Melacare Jelly Touch Dual Pad. The video's presenter explains that the Molvany cream, containing centella, panthenol, and madecassoside, soothes irritation and gently exfoliates. "Unlike many exfoliating moisturizers that contain irritating AHAs and BHAs," she states, "this one uses caprylyl salicylic acid, a type of LHA." The Genabelle pads, part of their Melacare line targeting pigmentation, combine tranexamic acid and niacinamide for deeper-rooted pigmentation treatment. "They're less irritating than vitamin C-based alternatives," she adds, noting their jelly texture aids absorption. The video's popularity suggests significant interest in these lesser-known products, indicating potential for broader appeal.