Mail Online
Can YOU see the 'hidden' animal in the Lidl logo?
UK-based blogger Ricky Willis posted a clip in which he displayed the sign and said: 'When you see it you can't unsee it. The Lidl sign is a dog play…
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Can You Spot the Hidden Dog in the Lidl Logo? Viral Video Challenges Viewers
A recent viral video by popular bloggers 'skintdad' has sparked widespread discussion online by pointing out an unexpected optical illusion hidden within the familiar Lidl supermarket logo. The video, uploaded on July 25, 2025, challenges viewers to identify what the creators describe as a "dog playing a piano" formed by the first 'L' and 'i' in the brand's iconic blue and yellow emblem. The short clip, filmed in a vertical format, shows a static shot of a Lidl store sign, with a voiceover guiding viewers through the perceived image. Since its upload, the video has garnered over 2.1 million views, 20,000 likes, and nearly 800 comments, indicating a significant public fascination with the visual puzzle. Many commenters expressed surprise upon seeing the dog, while others admitted difficulty in spotting it, leading to a lively debate in the comments section. The phenomenon highlights how everyday symbols can contain unintended or hidden interpretations.
