Ghana's 21% Social Media Ad Tax: A Stifling Blow to Small Businesses?

Ghana's 21% Social Media Ad Tax: A Burden on Small Businesses? Accra, Ghana - A recent video circulating online highlights growing concerns among Ghanaian entrepreneurs about the 21% tax levied on social media advertisements. The video features a business professional who argues that this tax disproportionately affects small and medium-sized enterprises (SMEs), hindering their ability to reach customers and compete effectively in the digital marketplace. "This 21% tax is an affront to small-scale businesses," the speaker asserts in the video. He further explains that the tax undermines the democratization of digital marketing, making it difficult for smaller businesses to leverage social media for growth. The high tax rate, he argues, is an excessive burden that limits the potential for digital transactions and economic expansion. This sentiment reflects a broader concern among Ghanaian SMEs who rely heavily on social media for marketing and sales. The government is yet to respond to this growing concern.