Ghanaian PR Expert Sounds Alarm: Journalists Encroaching on PR Territory

Ghanaian PR Professional Highlights Journalist Encroachment on PR Roles Accra, Ghana – May 27, 2025 – A recent video by Ghanaian PR professional, SkobaPR7, has sparked a debate about the increasing encroachment of journalists on public relations roles. SkobaPR7 argues that the fundamental differences in training and approach between journalism and PR are often overlooked, leading to confusion and a devaluation of the PR profession. "Journalists are trained to be tactical," SkobaPR7 explains in his video, "They focus on speed, getting the story out quickly. PR, however, is strategic. We think about the long-term implications, the audience, and the overall message." He further points out that this difference often results in journalists taking on PR roles without the necessary strategic planning and analysis. The video highlights the potential for miscommunication and negative consequences when journalists handle PR responsibilities without the proper training. SkobaPR7 calls for better understanding and recognition of the distinct roles of both professions, advocating for the protection of the PR field and the value it brings to organizations.