Zevia's Summer PR Campaign: A Disposable Camera and a Social Media Buzz

Zevia's Summer PR Campaign: A Disposable Camera and a Social Media Buzz In a refreshing twist on traditional product promotion, Zevia, a popular sugar-free soda brand, is making waves with its summer marketing campaign. The campaign centers around sending influencers, like snacklikeachamp, not just their new Strawberry Lemon Burst soda, but also a customized disposable camera. This creative approach encourages user-generated content and fosters a sense of community. "I'm so excited about this," says snacklikeachamp in her video unboxing the package. "I love when brands are unique and don't just send you a random package." Her enthusiasm highlights the success of Zevia's strategy in creating a memorable and shareable experience. The inclusion of the camera isn't just a gimmick; it encourages consumers to capture and share their summer moments, effectively turning them into brand ambassadors. This tactic leverages the popularity of social media and the nostalgic appeal of disposable cameras, creating a viral marketing opportunity. Zevia's innovative PR campaign demonstrates a clever approach to brand building in the digital age. By combining a new product launch with a creative and engaging experience, they've managed to generate significant buzz and positive brand association.