Nigerian Social Media Manager Warns: Viral Success Is Fleeting, Build a Lasting Brand

Social Media Manager Shares Cautionary Tale: Virality Isn't Everything LAGOS, NIGERIA—May 21, 2025—A Nigerian social media manager, known only as "Social Media Manager," recently shared a cautionary tale about the fleeting nature of viral success on social media. The manager recounted the story of a client whose video went viral, generating millions of views and significant business growth. However, this success was short-lived. The client's account was later lost, highlighting the risks of relying solely on viral trends for long-term growth. "Going viral isn’t a formula….it’s luck, timing, and the algorithm’s mood," the manager explained in a recent video. "You can’t bank your brand’s growth on that." The manager's advice emphasizes the importance of a consistent posting schedule and creating valuable content that resonates with the target audience. The manager's experience underscores the need for a sustainable social media strategy that focuses on building a strong brand over time, rather than chasing viral fame. This approach, the manager suggests, will lead to more reliable and lasting results. The story serves as a reminder that while viral content can be beneficial, it shouldn't be the sole focus of a social media strategy. Building a strong brand through consistent engagement and valuable content is a more reliable path to long-term success.