BookTok Author's Unique Trope Drives Romantic Fantasy Success

BookTok Author Uses Unique Trope to Promote Romantic Fantasy Series Stephanie Combs, a fantasy and romance author known on BookTok as @stephdevourerofbooks, is employing a unique marketing strategy to promote her series, "The Stars Would Curse Us." The series, available on Kindle Unlimited, features a prominent "forced proximity" trope, with a humorous twist involving a single seahorse. Combs' video, which has garnered significant attention on the platform, uses a conversational style to engage potential readers. "If you enjoy epic romantic fantasy with action, adventure, banter, swoon and emotional damage, check out The Stars Would Curse Us!" she says in the video. The unconventional approach, highlighting a specific element within the story, demonstrates a creative marketing technique within the crowded BookTok landscape. The success of this strategy, evidenced by the video's viewership, suggests a potential trend for authors looking to stand out on social media.