Blake Lively's NYC PR Strategy Under Scrutiny Following Viral TikTok

Blake Lively's NYC PR Strategy: Damage Control or Genuine Promotion? On June 8th, 2025, a TikTok video went viral, alleging that actress Blake Lively acted entitled during a visit to a Stone Clover store in New York City. The video, created by Stephanie Tleiji (@stephwithdadeets), gained significant traction, prompting a response from Lively. Tleiji claims that Lively's subsequent Instagram stories, which heavily featured various NYC businesses, were a strategic PR move to counter the negative publicity. "Blake's stories, she just posted, is 1000% a response to this video," Tleiji states in her TikTok. The video showcases several of Lively's Instagram posts, highlighting her positive endorsements of restaurants and shops. Tleiji suggests this is a typical PR response to negative press. While the video is subjective, it raises questions about the authenticity of celebrity social media endorsements and the role of PR in shaping public perception. The incident highlights the increasing influence of social media on celebrity image and public relations.