Italian Woman Trademarks Tiramisu for Dogs: Trademark Battle Brews

Carpi Woman Trademarks "Tiramisù" for Dog Treats A resident of Carpi, Italy, has sparked controversy by trademarking the name "Tiramisù" for a line of dog treats. The unusual move has drawn attention from across the country, with many questioning the legality and appropriateness of such a trademark. Chiara Squaglia, a reporter for Striscia la Notizia, investigated the story, presenting the trademark application and interviewing local residents. "It's a bit absurd," commented one local resident. "Tiramisù is a classic Italian dessert, and now it's associated with dog treats?" The video reveals the trademark application, showing the official documentation. The story highlights the sometimes unexpected and humorous aspects of trademark law and the lengths people go to protect their brand. The incident serves as a reminder of the importance of careful consideration when registering trademarks and the potential for unintended consequences.