A short video posted on TikTok by a Kenyan user, sultan.raham, has gained popularity. The video shows a man lip-syncing to a Swahili song in front of his home. The video is simple, but its popularity points to the growing engagement with short-form video content on platforms like TikTok in Kenya. The video's success highlights the potential for local creators to build audiences using relatable content. While not offering hard news, it illustrates a trend in digital content creation and consumption within a specific cultural context. The user's caption, 'Its our time tuanze kuunda methali za enzi yetu.. Haba na haba huenda habanose.. Ehem tuende kazi wahenga', suggests a focus on local culture and aspiration. The video's success, with over 500,000 views, demonstrates the power of short, engaging content in reaching a large audience.
Kenyan Gen Zs are giving traditional proverbs a modern twist on TikTok, creating witty, relatable sayings that reflect their world and spark a viral …
