Somali-Speaking TikToker's Makeup Tutorial Goes Viral

Nairobi-based TikToker Sumeeya (@sumeeya.abdalla) is gaining popularity for her makeup tutorials presented in Somali. Her video, "Do my makeup with me speaking af Somali", uploaded on May 25th, 2025, from the UAE, has already amassed thousands of views. Sumeeya explains her makeup process step-by-step, showcasing her products and techniques. "The fact I had the courage to post this...lol be nice," she says in her video description, highlighting the personal nature of sharing her skills. The video's success demonstrates the growing engagement of Somali-speaking audiences on TikTok and the power of authentic content creation. Sumeeya's video is a testament to the global reach of social media and the diverse ways people connect and share their passions.