Orsha's Lash Artist: Building a Business One Perfect Lash at a Time

In Orsha, Belarus, a certified eyelash extension specialist, Svetlana, is building a successful business through high-quality service and effective marketing. Svetlana's video demonstrates her work, highlighting the speed and longevity of her eyelash extensions. "The goal is to make clients feel beautiful and confident," says Svetlana, emphasizing the quality of her work. Her use of social media, including short video advertisements, has proven to be a successful strategy for attracting new clients and building a local reputation. This reflects a broader trend among small businesses in Belarus using digital marketing to reach their target audiences. The success of Svetlana's business shows the potential for growth in the beauty sector within smaller Belarusian cities.