ThisBowl Owner's Surprise Visit to Rival Cafe Creates Buzz

ThisBowl Owner's Surprise Visit to Rival Cafe Sparks Speculation New York City, May 28, 2025 – A curious incident unfolded on Bleecker Street today, involving the owner of the popular health-food spot ThisBowl NYC and their neighbor, Pura Vida Miami. A local food blogger, known only as sydneyrekaps, captured the event on video, sparking online discussion. The video shows the ThisBowl owner entering the Pura Vida cafe and speaking with staff. While the exact words exchanged remain unclear, sydneyrekaps describes the owner's demeanor as 'serious.' She states, "He walks into Pura Vida, goes to the back where all the Pura Vida workers are, and he goes, 'Guys, guys,' and puts his arm up like that." This suggests a possibly urgent or important communication. The two businesses, located side-by-side, offer similar menus but have distinct styles. ThisBowl is described as 'loud and in your face,' while Pura Vida is characterized as 'tranquil and calming.' The unexpected visit has led to speculation about potential business dealings or competition between the two establishments. The incident highlights the vibrant and often competitive nature of the New York City food scene, where even seemingly minor events can generate considerable interest.