Kiehl's Skincare Makes a Surprise Gym Switch

Kiehl's Skincare Switches Gyms: Equinox to Life Time Kiehl's Since 1851, a popular skincare brand, has recently transitioned its partnership from Equinox gyms to Life Time fitness centers. This shift has sparked a wave of reactions, particularly among loyal customers and influencers who previously enjoyed Kiehl's amenities at Equinox locations. One such influencer, Sydney Kaplan (@sydneyrekaps), recently shared her humorous perspective on the change in a viral video. Kaplan, a long-time Kiehl's partner, expressed her playful disappointment, stating, "It's not you, it's the amenities." Her video highlights the unexpected nature of the switch and the resulting impact on gym-goers' routines. The video also touches upon the reformulation of Grown Alchemist face lotion, now found in Life Time gyms, with Kaplan noting a change in its texture. While Kaplan's video is lighthearted, it points to the significant influence of brand partnerships on customer experiences at fitness facilities. The changeover appears to be a strategic business decision, though the specific reasons remain unstated. However, the incident highlights the importance of amenities and brand loyalty in the fitness industry. The incident underscores the close relationship between fitness brands and their skincare partners, and the impact these partnerships have on the customer experience.