Belarusian Singer Uses TikTok to Boost Song Popularity

Grodno Singer Tabletka Pozitva Uses TikTok to Promote New Song A rising Belarusian singer, Tabletka Pozitva, based in Grodno, is using TikTok to promote her latest song, "Ya prieedu k tebe" ("I'll come to you"). The short video features the singer performing a portion of the song and encourages listeners to find it online. "Even Alisa can find it," she says in the video, referring to the Russian virtual assistant. This digital marketing strategy highlights the accessibility of her music in the modern age. The video, uploaded on June 11th, 2025, has already gained significant traction, demonstrating the effectiveness of using social media for music promotion. The song's catchy melody and the singer's engaging presentation contribute to its appeal. Tabletka Pozitva's innovative approach to music promotion offers a valuable case study for other aspiring musicians in Belarus.