Lagos T-Shirt Supplier Uses Short Videos to Drive Sales

LAGOS, NIGERIA—June 2, 2025—In the bustling city of Lagos, a small business owner is making waves in the fashion industry. Tees_supplierinlagosnigeria, a T-shirt supplier, is using short, engaging video advertisements to promote their products. "You snooze you lose o," says the supplier in one of their recent videos, highlighting the urgency and appeal of their trendy, affordable designs. Their videos showcase a variety of styles, focusing on a 'girly' fit and a price point of 32k. This approach combines effective marketing with a clear product demonstration. The supplier's success demonstrates the potential of short-form video advertising for small businesses looking to reach a wider audience. The creative use of video and social media platforms is a testament to the evolving landscape of commerce in Nigeria.