Hailey Bieber's $1 Billion Deal: A Power Move or Just Luck?

Hailey Bieber's Rhode Sells for $1 Billion: A Strategic Move or Just Lucky Timing? The recent sale of Hailey Bieber's Rhode skincare line to Elf Cosmetics for a staggering $1 billion has sent shockwaves through the beauty industry. While the financial success is undeniable, the circumstances surrounding the deal have sparked debate. One TikToker, using the handle @texasgardenfairy, offers a provocative perspective, suggesting that Justin Bieber's knowledge of the deal and Hailey's strategic use of her platform played a role. "Okay, Hailey Bieber. I see you," the TikToker states, highlighting the perceived power imbalance in the relationship. While the video is laced with speculation, it highlights the significant financial achievement of a young entrepreneur and the complexities of celebrity business ventures. The deal underscores the growing power of celebrity endorsements and the potential for exponential growth in the beauty industry.