Estheticians Warned: Product Knowledge is Key, Not Just Brand Loyalty

In the US, esthetician Lydia Rose highlights a growing concern in the beauty industry. Many estheticians, she says, act as brand representatives without sufficient product knowledge. This issue becomes particularly apparent when a client's favorite brand is out of stock. "Do you have enough ingredient formulation and brand knowledge to provide products that are equal to the products that they were using before?" Rose asks in her video. She emphasizes the importance of understanding ingredient interactions and formulations, rather than just knowing brand names. Rose's video has sparked a discussion among estheticians about the need for more comprehensive training and education. Experts in cosmetic chemistry agree that a deeper understanding of product formulations is crucial for providing effective and safe skincare advice. The industry is moving towards a more informed approach, ensuring clients receive the best possible care, even when faced with product unavailability.