Emma Grede: Skills, Not Just Purpose, Are Key to Career Success

Emma Grede of Skims and Good American: Prioritize Skills, Not Just Purpose. In a recent interview, Emma Grede, the co-founder of the hugely successful brands Skims and Good American, offered a refreshing perspective on career success. Instead of focusing solely on finding one's "purpose," Grede emphasizes the importance of developing and utilizing one's skills. "You shouldn't chase a purpose," she stated, "you should chase what you're good at." This approach, she explained, has led to some of the most rewarding moments in her career. Grede's journey, from working in grueling retail jobs to co-founding billion-dollar companies, highlights the power of skill-building and finding enjoyment in the work itself. Her advice resonates with those seeking a more balanced and fulfilling career path. She advocates for a blurring of the lines between work and enjoyment, suggesting that true fulfillment often comes from mastering skills and excelling in one's chosen field.