Cadbury Unveils Interactive "Chill to Reveal" Summer Edition Dairy Milk Bars

Cadbury has launched a new summer edition of its popular Dairy Milk chocolate bar, featuring an innovative "chill to reveal" packaging design. The new bars, which are part of a limited summer collection, change color when cooled, adding an interactive element to the consumer experience. One variant, showcased in a recent video review, features a beach chair design where white stripes transform into blue upon refrigeration. The creator noted that this particular design is 'No. 3 of 4' in the series, suggesting multiple collectible designs are available. The product was spotted at Tesco, indicating its availability to the public. This novel packaging aims to enhance the summer snacking experience, encouraging consumers to chill their chocolate for a visual surprise.

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