TikTok's Impact: Why Songs Are Getting Shorter, According to OneRepublic's Ryan Tedder

Ryan Tedder, the lead singer of OneRepublic, recently revealed the surprising reason why songs are getting shorter. In an interview with The Project TV, Tedder explained that the rise of TikTok has significantly impacted the way people consume music. "The last four years, honestly since Covid, a thing happened. TikTok went crazy," he said. This shift to short-form video content, Tedder argues, has resulted in shorter attention spans, leading to a demand for shorter songs. He uses his own experience to illustrate the point, noting that he instinctively creates shorter songs to match the current cultural landscape. Tedder's insights provide valuable context to understand the evolving dynamics of the music industry and how digital platforms shape artistic expression. The interview highlights the fascinating interplay between technology, culture, and creative output.