Superdrug's Smart Marketing: How 'Girl Math' Saves Shoppers Money

Superdrug's 'Girl Math' Promotion: A Relatable Shopping Experience. A recent video by The Ranting Ma, a Scottish social media personality, highlights a successful shopping trip to a Superdrug store in the UK. The video showcases how the store's promotion, offering a free item with purchases over a certain amount, led to a relatable and humorous shopping experience. The Ranting Ma, known for her relatable rants, explains how she initially planned to buy a matcha drink but ended up purchasing various makeup items, ultimately saving money. "It could have been £80, but I only spent £60!" she exclaimed in the video. The video's popularity suggests that many find the concept of 'girl math' and the shopping experience relatable. This incident demonstrates a successful marketing strategy by Superdrug, attracting customers and encouraging spending through promotional offers.