BookTok's Impact: Bestselling Author Ana Huang on Building a Global Audience

Bestselling author Ana Huang discusses her journey to international fame, crediting BookTok for a significant portion of her success. In an interview on The View, Huang describes her early adoption of the platform, starting in late 2020 when she began her social media presence. "I was actually on BookTok really early," she explained, noting that the romance book community wasn't as established then. Huang details her engagement strategy, emphasizing the importance of connecting with readers while protecting her creative process. "Now, as I get a little more confident in my writing, and as your audience grows, there's a lot more noise," she said, explaining that she now prioritizes creating stories that feel right to her, rather than solely reacting to reader feedback. This approach underscores the importance of authorial vision in the face of online engagement. Huang's story provides valuable insights into the evolving relationship between authors and their readers in the digital age.