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TikTok Upgrades Smart+ Ad Suite Ahead of Holiday Season
TikTok upgrades Smart+ with customizable automation, Symphony AI tools, and new attribution integrations to boost advertiser control and performance.
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TikTok for Business Unveils AI-Powered Smart+ Ad Management Tool
TikTok for Business recently unveiled its latest innovation, Smart+, an advanced AI-powered ad management tool aimed at revolutionizing advertising campaigns on the platform. The new solution promises to simplify the complexities of ad optimization, offering businesses a more efficient and effective way to reach their target audiences. During a recent presentation, a spokesperson for TikTok for Business elaborated on the capabilities of Smart+. "Smart+ is designed to take the busy work out of managing your ads," the spokesperson stated, emphasizing its ability to reduce manual optimization and scale advertising strategies. The tool is highlighted for its capacity to deliver relevant ads to the right audience at optimal conversion times, thereby maximizing return on investment and effort for advertisers. A key feature of Smart+ is its creative flexibility, which includes support for AI-generated content (AIGC). Advertisers can either utilize their existing creative assets or generate new ones directly within their campaigns using AIGC. This integration aims to provide both high-quality and high-quantity content, adaptable to various business objectives through fine-tunable automation. Further benefits include multi-URL functionality, API integrations, comprehensive creative level reporting, and robust brand safety measures, all designed to enhance overall ad performance on TikTok.
