Brands can turn to AI instead of influencers with new TikTok ad tools
TikTok’s new AI ad tools let brands generate full campaigns — no human influencers needed. But could this shift hurt creator incomes?
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TikTok's AI Revolutionizes Marketing: Create Ads in Seconds
TikTok Launches AI-Powered Creative Tools for Marketers TikTok has unveiled a suite of new AI tools designed to simplify and enhance video ad creation for its business users. These tools, showcased in a recent TikTok Newsroom video, include the ability to generate video content from images or text prompts. A presenter demonstrated how a simple text prompt, such as "video of makeup shopping haul," instantly produced a relevant video clip. The AI also allows users to animate static images into dynamic video clips, adding backgrounds and effects with simple prompts. Furthermore, the platform offers a variety of avatars to showcase products, eliminating the need for professional video shoots. "Seriously so cool," commented the presenter, highlighting the ease and efficiency of the new tools. The features are aimed at empowering businesses to produce high-quality marketing content quickly and cost-effectively. This development is expected to significantly impact small businesses and marketers on the platform.
