Kenya's TikTok Beauty Guru: Trisha Khalid's Smart Social Media Strategy

Kenya's TikTok Beauty Guru: Trisha Khalid Connects with Fans, Promotes Business Trisha Khalid, owner of Tee's Beauty World in Kenya, is using TikTok to connect with potential customers and build her brand. Her live videos feature makeup application alongside lighthearted interactions with commenters. This strategy allows for direct engagement and immediate feedback. "It's a great way to reach a younger demographic," Khalid says, explaining her use of the platform. The live sessions create a sense of community and allow her to answer questions about her services in real-time. The approach appears successful, judging by the number of viewers and comments during her live sessions. While the content is primarily focused on personal interaction, it highlights the growing use of social media for small business promotion in Kenya.