Champions League Final Hype: TNT Sports' Playful Promo Video Featuring Lautaro and Dembélé

TNT Sports Brasil uses a playful video featuring Lautaro Martínez and Ousmane Dembélé to promote the Champions League final. The short video, released on May 27, 2025, shows the two players engaging in a friendly can-knockdown game, set against the backdrop of a vibrant carnival. The video's lighthearted tone contrasts with the high stakes of the upcoming match between PSG and Inter Milan. A spokesperson for TNT Sports Brasil stated, "We wanted to create a video that would capture the excitement and anticipation for the final, while also showcasing the fun side of the sport." The video has already generated significant online engagement, with thousands of views and numerous shares across social media platforms. This innovative marketing strategy is likely to increase viewership for the final, scheduled for May 31st at 1:30 PM. The success of this campaign underscores the power of creative advertising in the sports industry.