Car Dealership Transparency: A $42,000 Acura ADX Negotiation

Car Buying Negotiation: A Case Study in Transparency. A recent video captures a tense negotiation for an Acura ADX, highlighting the importance of transparency in car sales. Salesperson Robert initially offered a price of $38,736, but additional fees brought the total to $41,999.99. The customer questioned charges for wheel locks and other items, prompting Robert to explain the necessity of certain fees. "You miss 100% of the shots you don't take," Robert stated, highlighting the importance of negotiation. However, the customer's skepticism underscores the need for clear communication and detailed price breakdowns. The video serves as a valuable reminder for consumers to carefully examine all costs before committing to a purchase. This case study underscores the need for greater transparency in car dealerships to build trust with consumers and ensure fair pricing.