Unpacking EOMM: How Gaming Matchmaking Keeps Players Hooked

A recent video by content creator 'Ya Boy Toonz😎🕹️' (toonzthemainman) sheds light on a controversial gaming mechanic known as Engagement Optimized Matchmaking (EOMM). The creator explains EOMM as a system designed to prevent players from getting bored by winning too frequently. According to the video, if a player experiences a winning streak, the game's EOMM system may deliberately place them in matches with significantly weaker teammates or against exceptionally strong opponents. This intentional imbalance is designed to lead to losses, creating a psychological cycle where players feel compelled to continue playing in pursuit of a win. 'They think you're going to get bored with winning, so they throw like five losses your way, and you're just like, 'Damn, I got to win!'' the creator states, highlighting the manipulative aspect of the system. This strategy, he suggests, is a method to maximize player engagement and retention, rather than solely focusing on pure skill-based balancing. The explanation has resonated with many gamers, sparking discussions about fairness and design in competitive online play.

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What Does "EOMM" Mean in 'Marvel Rivals,' and Does the Game Actually Use It?

"EOMM" is an important part of multiplayer gaming, but what does it mean in 'Marvel Rivals'? Here's the scoop.