Tory Burch and Bon Bon: A Sweet Summer Collaboration

Tory Burch and Bon Bon Collaborate on a Sweet Summer Campaign New York, NY – July 8, 2025 – Luxury fashion brand Tory Burch recently partnered with Bon Bon, a Swedish candy company, for a fun summer campaign. The collaboration was highlighted in a short video featuring a series of quick interviews. In the video, several women are asked about their preferences in candy and footwear, creating a lighthearted and engaging atmosphere. The video was filmed in front of a branded pink candy cart, adding to the visual appeal. One interviewee, when asked about her preference between Swedish and American candy, responded, "Swedish candy, duh!" The campaign aims to promote both brands in a fun and memorable way, capitalizing on the summer season. The collaboration is a testament to the power of creative partnerships and the ability of brands to connect with their audience through engaging content.