From Earthquake Rubble to Record Sales: The Inspiring Story of a Peruvian Hardware Store

Chincha, Peru – In the wake of the devastating 2008 earthquake, amidst the widespread destruction and hardship, a beacon of hope emerged in the form of a small hardware store named 'Molicap.' Don Néstor and his wife, undeterred by the challenges, channeled their wedding savings into this venture. "It was a risk," admits Don Néstor, "but we saw the need, and we had to try." Their gamble paid off handsomely. The reconstruction efforts following the earthquake created a surge in demand for building materials, and Molicap quickly became a vital supplier. Within a short time, they were providing materials to hundreds of housing projects, achieving record-breaking cement sales. Despite facing numerous obstacles, the couple persevered, demonstrating unwavering determination. Today, with the support of brands like UNACEM, their business continues to thrive, a testament to the power of resilience and entrepreneurial spirit. Their story serves as an inspiration, showing how adversity can create opportunities for those willing to take a chance.

Trome.com

Néstor, emprendedor de Chincha: “Los ferreteros somos luchadores y valientes”

La necesidad de materiales tras el terremoto de 2007 motivó a este emprendedor a abrir su ferretería en Chincha.