Huancayo Entrepreneur Builds Empire from Humble Beginnings

Huancayo, Peru – The story of Haydée, a resilient entrepreneur, serves as a powerful testament to the rewards of perseverance and dedication in business. In 2013, Haydée embarked on an ambitious venture, opening a hardware store in Huancayo despite lacking prior experience in the construction sector. Her beginnings were modest, with her very first sale being just a kilo of nails, and her first two months generating only 100 soles in revenue. Undeterred by these initial challenges, Haydée adopted the mantra, 'I will not be defeated.' She committed herself fully to her new enterprise, often working from seven in the morning until late into the night, meticulously reviewing finances. A year into her journey, her hard work began to yield significant results. Her husband, inspired by her progress, left his taxi driving job to join the family business, creating a partnership built on shared vision and effort. Together, they cultivated a thriving business sustained by consistent effort and excellent customer relations. Haydée developed strong client advisory skills and fostered trust through personalized service. With continuous support and training from Progresol, her business received the crucial boost needed for sustained growth. Her story underscores the principle that success is not achieved quickly but through patience and daily commitment.

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Haydée, ferretera de Huancayo: “Mi primera venta fue un kilo de clavos”

En los inicios de su ferretería solo vendía cien soles, pero nunca se rindió y resalta que para fidelizar a los clientes hay que darles buen servicio.