Ukrainian Car Wash Owner's Sweet Marketing Strategy

Local Car Wash Business Owner Uses Unique Marketing Tactic. A self-service car wash construction company owner in Ukraine is using an unusual marketing strategy. DeyWash owner, identified only as tsybulovdewash, features a LUX CHOCO candy in a recent video, highlighting its price point and availability at Bfresh car washes. He then uses this comparison to emphasize the value and satisfaction customers receive from his services. "Those who buy our auto-chemicals or build car washes with us are satisfied," says tsybulovdewash in the video. While the candy review is unconventional, it provides a glimpse into small business marketing in Ukraine.