Stretch Marks and Pregnancy: A Relatable Perspective Challenges Industry Claims

Pregnancy and Stretch Marks: A Woman's Perspective Utah-based Rach, a first-time mother and business owner, recently shared her views on stretch marks in a video posted May 27, 2025. Her video, which has garnered over 11,500 views in less than 24 hours, challenges conventional wisdom about stretch mark prevention. Rach, who is 27 weeks pregnant, states: "I think stretch marks are a beautiful thing. It's literally a sign from your body showing that you grew a human from scratch." She uses Bio-Oil and hyaluronic acid to maintain hydration, but acknowledges that genetics heavily influence their appearance. The video also critiques the marketing of expensive products promising stretch mark prevention, implying that the effectiveness of such products is often overstated. While not a definitive scientific study, Rach's personal experience and perspective offer a relatable counterpoint to prevalent marketing claims.