Amstel Lager's Short-Form Video Recipe Campaign Makes a Splash in Bolivia

Amstel Lager's latest marketing campaign in Bolivia features a short video recipe featuring a well-known Bolivian chef. The video, showcasing a simple dish paired with Amstel Lager, has garnered significant online attention. The campaign aims to connect with a younger demographic by highlighting the refreshing nature of the beer and the ease of preparing a delicious meal. "The goal is to make Amstel Lager an integral part of everyday Bolivian life," says a representative from Amstel Lager Bolivia. The video's success suggests a shift towards shorter, more engaging video formats in advertising.

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Tan refrescante como hacerlo a tu gusto. …

1747940672 [embed]https://www.tiktok.com/@unitel.bo/video/7507267530700918022[/embed] Tan refrescante como hacerlo a tu gusto. eju.tv Tiktok by Unite…