Jurassic World: Dominion Marketing Campaign Uses Short-Form Video to Generate Buzz

Universal Pictures Italy uses a short, action-packed video to promote Jurassic World: Dominion. The video, released on June 4th, 2025, focuses on Scarlett Johansson's character, Zora Bennett, highlighting her role as a mission specialist. The short clip effectively generates excitement for the film's upcoming release on July 2nd. The use of short-form video aligns with current marketing trends and targets a younger demographic. This strategy is part of a broader marketing campaign aimed at maximizing the film's reach and box office success. The video's success can be measured by its engagement metrics, including likes, shares, and views. The use of a well-known actor like Scarlett Johansson is a key element in attracting viewers and generating buzz for the movie.