Uganda Tourism Board and Musicians Unite to Boost Tourism

Uganda Tourism Board Meets with Musicians to Boost Sector: A key meeting took place today between the Uganda Tourism Board and the Uganda National Musicians Federation (UNMF). The focus was on strategies to promote Uganda's tourism through creative industries. Martin Muhumuza, UNMF's Research Director, highlighted the importance of investing in local talent and promoting Uganda's unique stories. "We cannot stop promoting what we have," Muhumuza stated, emphasizing the need for focused marketing efforts. The meeting signifies a crucial step in leveraging Uganda's creative sector to enhance its tourism appeal. The collaboration promises to create compelling content that showcases the country's rich culture and natural beauty, attracting international visitors and boosting the national economy.